Brand Standards


An image is worth a thousand words. Brand is an emotional response, a feeling, a reaction to an identity program that forms a reputation. Imagery, whether illustrative or photographic, goes a long way in shaping the reputation properly.

Kadlec’s imagery is a powerful ways to create distinction. To that end, we’ve established technical rules to dictate what is considered an on-brand image. Please review and understand this criteria before capturing new imagery to represent Kadlec Health System.


Kadlec’s Marketing Department manages an archive of existing on-brand photography.

Image Categories

  1. Physicians and Practitioners
  2. Patients
  3. Technology and Service
  4. Facilities

Image Criteria