Brand Standards


The Kadlec signature can be applied to a number of materials of different sizes, shapes and purposes - some examples of which are on the facing page. Protecting the Kadlec signature and brand identity are of utmost importance. Remember the following when applying the Kadlec signature to various items of swag:

  1. Do not allow the signature to lock up to any information other than Business Units and partnering brands in appropriate, approved formats.
  2. Whenever possible, follow clear zone rules.
  3. Whenever possible, give the Kadlec signature a full side of the object to itself.
  4. Supporting information, like locations or phone numbers, is to be displayed in Myriad Pro font.
Swag Examples