Brand Standards

Business Unit Signature

Within a parent company like Kadlec, there are often secondary brands which may include divisions, specific business units, and other programs that require distinct Signatures. The most successful way to achieve this is to preserve the integrity and prominence of the Primary Signature, and use a text-based convention to identify the various sub-brands in conjunction with it.

Our organization is a Monolithic brand architecture, where various secondary brands share and provide direct equity with the parent brand. The most important secondary brands in our organization are our five Business Units. As such, these five Business Units are afforded the highest degree of visual prominence for their Signatures.


Never attempt to recreate these Signatures by typesetting them.

More Detail

Horizontal Mechanics

Vertical Mechanics

Color Variations

The Business Units have two orientations of their respective Signatures, which include a Horizontal and Vertical arrangement, depending on space requirements.

The Horizontal arrangement represented here is the preferred version.


The Vertical arrangement of Kadlec’s suite of Business Unit Signatures is represented here. While the Horizontal Arrangement is the preferred version, the Vertical option is ideal for products where horizontal space is limited. These two arrangements may be used interchangeably on communication products at the designer’s discretion, according to Design System specifications, detailed later in this document.