Design System 4
Kadlec’s brand identity is represented in its truest form through the harmony of every visual asset—the design system. Signature, shape, color, imagery, typeface, texture, and the logic that governs all of them combine to create an engaging
representation of the brand personality. Any one visual component could exist independently. However, the best brands use layered synergy, with maximum impact realized when all of the parts unite. Visual synergy is provided by the Design System,
which is the map for how each component best interacts.
As with any successful creative engine, flexibility must be afforded to accommodate the wide variety of content and application needs. Within a set of prescriptions and rules, the designer has creative license with which to innovate. The letter-of-
the-law is not the goal, but rather the essence of the Kadlec brand consistently communicated over time.
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This Design System is an interpretation of System 3, focusing core brand identity elements on the footer, and simplifying the color palette somewhat. This layout accomodates more text, making it ideal for informational collateral, while still allowing
imagery to be a priority.
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Portrait
This is an example of an on-brand Design System 4 portrait product. We do not recommend recreating shapes and color fields for this Design System, but rather using a pre-built template available through Kadlec’s
Marketing Department.
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This Design System is an interpretation of System 3, focusing core brand identity elements on the footer, and simplifying the color palette somewhat. This layout accomodates more text, making it ideal for informational collateral, while still allowing
imagery to be a priority.
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Landscape
This is an example of an on-brand Design System 4 landscape product. Note the potential to use multiple columns for text layout. We do not recommend recreating shapes and color fields for this Design System,
but rather using a pre-built template available through Kadlec’s Marketing Department.
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