Design System 1
Kadlec’s Brand Identity is represented in its truest form through the harmony of every visual asset—the design system. Signature, shape, color, imagery, typeface, texture, and the logic that governs all of them combine to create an engaging
representation of the brand personality. Any one visual component could exist independently. However, the best brands use layered synergy, with maximum impact realized when all of the parts unite. Visual synergy is provided by the Design System,
which is the map for how each component best interacts.
As with any successful creative engine, flexibility must be afforded to accommodate the wide variety of content and application needs. Within a set of prescriptions and rules, the designer has creative license with which to innovate. The letter-of-
the-law is not the goal, but rather the essence of the Kadlec brand consistently communicated over time.
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Design System 1 is best used for communication products with an advertising or marketing focus—light on text, heavy on emotional impact. For this reason, it features prominent imagery and big headlines.
All vendors: please closely review all of the rules and standards associated with this system, ensuring that you understand it completely. Kadlec’s Marketing Department, as well as their Agency of Record, can answer additional questions.
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Portrait
This is an example of an on-brand Design System 1 promotional product. Within this system, creative freedom is afforded in the use of imagery and cropping.
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Design System 1 is best used for communication products with an advertising or marketing focus—light on text, heavy on emotional impact. For this reason, it features prominent imagery and big headlines.
All vendors: please closely review all of the rules and standards associated with this system, ensuring that you understand it completely. Kadlec’s Marketing Department, as well as their Agency of Record, can answer additional questions.
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Landscape
This is an example of an on-brand Design System 1 promotional product. Within this system, creative freedom is afforded in the use of imagery and cropping.
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